Welcome to Unlocked PH!

Hi! I’m Carlo Ople and welcome to Unlocked.ph! This website is where I share tips, strategies, and reflections about digital marketing in the Philippines. I’ve been in the digital industry for the last 15 years. It all started with an online gaming company called Level Up, where I was the Brand Manager for their flagship title, Ragnarok Online. I moved on to Friendster to handle Digital Marketing and then took on New Media for TV5.

After my stint in media, I jumped into advertising and co-founded a digital agency called DM9-Digit with DM9 JaymeSyfu. We serviced some of the biggest brands in the country such as Jollibee, Century Tuna, BPI, Unilever, and Johnson & Johnson to name a few. 4 years later, we sold the agency to Dentsu and I exited. Today I currently serve as the Vice-President of Digital Marketing Strategy for the largest telco in the Philippines, PLDT/Smart.

Apart from Unlocked, I also co-founded one of the largest Tech websites in the country, Unbox.ph.

Unlocked.ph is a digital marketing and strategy site for Filipino entrepreneurs, business leaders, marketers, and start-ups. This is where I post my reflections and thoughts on the industry from the experience that I have as well as the learnings from the digital conferences that I’m able to attend all around the world.

New posts every Monday and Wednesday! The posts here are purely my thoughts and does not represent that of the company that I’m from.

I hope you guys enjoy and learn from this site! If you have any questions don’t hesitate to leave a comment or send me a tweet @carloople.