There’s no guidebook for bloggers and inlfuencers how to work with and manage PR firms, digital agencies, and clients. To help here are 5 key lessons that I personally learned after blogging for over 10 years and eventually becoming part of a digital agency and a client-side company.
1. Don’t tag brand managers and clients when you post your articles on Facebook.
Not everyone wants to be publicly tagged as the brand manager or PR executive behind famous brands. While it may seem harmless to you, consider the consequences. I’ve heard stories of Marketing Managers being flooded on Facebook with requests for free smartphones. Let’s respect their privacy. If you want them to know that your published something, send them the link via Viber, SMS, or e-mail.
2. Yes you can sell your giveaways but please be discreet about it.
This is probably the most controversial paragraph of this article. No one can stop you if you want to sell the giveaways that you got or the raffle item that you won. You are well within your right to do so since you have ownership of those items. However not everyone thinks the same way you do and it’s inevitable that some clients and agency folks might get offended or find it distateful. If ever you decide to do so (which again is well within your rights), it’s best if you’re subtle about it. There’s no need to announce to the world and brag that you’re doing so. I also suggest that you at least give some time from when you received the item to when you decide to offload it. I’ve seen a few bloggers post items they got on Facebook (selling it) on the same day they got it from an event.
3. Have a Media Kit ready.
There’s nothing wrong with wanting to make money with your website, profile, or blog. If ever you decide to go that route you need to be prepared with a proper media kit. A “media kit” is a proposal for advertising or partnership that you can send out to potential partners. I recommend that you do it in PowerPoint or Keynote and then export it into a PDF. Here are some of the important information it should contain:
- What your site/profile is about
- What is your niche, category, or domain of influence (fashion, tech, etc)
- Website or Profile Data (monthly unique reach/visitors, annual, etc.)
- Other Media Coverage — pictures if you’ve been an industry or press resource
- Your actual proposal — banner ads, sponsored content, sponsored events, services
- Your rates (you have to be flexible though and be ready to negotiate)
4. Don’t be afraid to ask for sponsorships.
This is related to the previous point. Here’s the thing — YOU WILL GET REJECTIONS. You will get brands that will say no. However if you want to make this work you have to keep going. When I was starting Unbox, my batting rate was one closed deal for every 5 proposals to brands. Each time they would say no, I’d ask what was the issue so in my next proposal to them or others I could incorporate their builds.
Also, don’t force it if they don’t see your value. If you have a good product there will always be someone out there who will buy it. The trick is going through multiple prospects so you find the right match.
5. Longterm relationships
I cannot stress this point enough. The key to growing your business is not by getting more advertisers, it’s keeping as much of them as you can. If you treat them well and give them the value they deserve, they will continue to renew with you. It’s not enough that you have their ad on your site. Give them regular updates on the performance of your blog or social profile. If you’re growing, let them know so they see more value in your partnership. Never EVER cut communications.
Once you have higher retention rate for advertisers, you just need to keep adding in your own pace and you can have sustainable growth. Eventually you can make this your full time job.
If a bucket has a hole no matter how much water you put in it the water will just leak. It’s the same principle. You want growth? Keep your current advertisers happy.
Do you guys have any other tips? Let us know in the comments below!
This post is part of a series of articles on “Digital PR in the Philippines”. Here’s the complete set:
- 4 Core Services of a Digital PR Firm
- The Mistake of Commoditizing Bloggers and Influencers
- What’s the Difference Between Digital PR and Traditional PR?
- How to Maximize Low-Mid Traffic Bloggers for your PR Campaign
- How bloggers and influencers can manage PR agencies and clients
- When Should You Pay Bloggers and Influencers?
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